Royal Caribbean Cruises has officially changed its name after quietly dropping the word 'cruises' and tweaking its logo
The parent company of Royal Caribbean cruises officially dropped "cruises" from its name on Thursday, according to a press release. The company is also making changes to its logo.
The company first used the new name "Royal Caribbean Group" rather than "Royal Caribbean Cruises Ltd" in its first-quarter earnings report back in May. But the cruise line didn't confirm the
change until a reporter at The Points Guy noticed.
Changes to the logo include sharpening the points of the crown and anchor and adding a
The parent company's old name, Royal Caribbean Cruises Ltd., was often confused with its flagship brand, Royal Caribbean International. The parent company owns several other cruise lines,
including Celebrity Cruises, Silversea, and Azamara.
The cruise industry as a whole has been battered by the coronavirus
epidemic, and was forced to pause operations after outbreaks on ships like the Diamond Princess. Royal Caribbean has suspended cruises through the end of September, according to the